Apologizing for Errors – The saying goes, “The customer is always right.” But as anyone who’s worked with the public knows, a more accurate saying would be, “The customer thinks he’s always right.” And, as anyone who’s worked with the public also knows, when an accident or mistake causes a dispute with a customer, who’s right or wrong doesn’t matter.The department store chain Kohl’s is famous for running this kind of program with their “Kohl’s Cash.” Ensure customers check out future sales by offering a gift certificate that ties in future incentives. Help convince customers to create a new habit of shopping by giving them a gift card or certificate for future use. However, getting customers back into your store or establishment after they respond to a sale can be challenging. Saying “Thanks” to Customers – One of the best ways to draw customers in is to offer a special sale.
Using Gift CertificatesThere are many different uses for gift certificates both in business and with friends and relatives.
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